We're on a mission to help organizations unlock substantial growth and efficiency through AI.

Who we are

Fresh Strategy exists because most organizations struggle to capture value from innovation and AI investments. We founded the firm to bridge that gap - helping leadership teams move from innovation pilots to profitable scale.

Through hands-on partnership, we help organizations redesign for AI-driven growth and operational efficiency.

Based in Switzerland and Germany, we're an independent boutique consultancy of practitioners - strategists, operators, and builders who've spent 20+ years implementing growth and efficiency initiatives inside complex organizations.

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Stéphanie Kioutsoukis

CEO & Founder

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Mark Turrell

CTO & Co-Founder

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Robin Sverd

Agentic AI & Automation

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Abdo Awad

Software Development

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Doroteya Nancheva

Marketing & Communications

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Oswald König

Facilitation & Transformation

Our founders and leadership team are backed by a broad network of experts, specialists, and multidisciplinary talents who strengthen every aspect of our work. This collective of high‑performing professionals drives innovation, ensures operational excellence, and enables us to deliver impact at scale - without listing every individual behind our success.

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Our Story

For over two decades, we've helped complex organizations unlock growth and efficiency through innovation - from inside and alongside leadership teams as trusted partners.

Today, we help organizations move beyond pilots to profitable scale in the AI age.

We're practitioners who've done this work inside government, enterprise, and institutions across Europe. We're independent, outcome-focused, and committed to delivering measurable results in weeks or months, not years.

Our Guiding Principles

We know that success takes more than hard work. We pride ourselves in our unique mindset and approach to innovation, quality work and expert methods for collaboration with our partners.

  • AI-Native by Design

    We practice what we preach. We've redesigned our own organization to work AI-native - reimagining our operations, workflows, and decision-making for the intelligent age.

  • Practitioners, Not Consultants

    Our team has led innovation and AI initiatives inside complex organizations. We've built the systems, led the teams, and been accountable for results. We bring first-hand implementation experience.

  • Build for Impact

    We optimize for both growth and efficiency in everything we do. Our AI-native operations deliver more impact with less overhead—the same transformation we guide clients through.

  • Hands-On, Results-Focused

    We don't deliver recommendations - we deliver results. Working hands-on alongside clients, we build systems and scale capabilities, accountable for measurable impact in weeks or months.